You probably haven’t noticed Alice-Heidi. She has been in The Bookshop for a good many years, except for temporary absences to have her hair recurled or dressmaking done. She has been a silent watcher of all The Bookshop activities ever since December 1916, when, as a story which appeared in “Little Folks” at that time relates, she was dropped from Santa Claus’ pack as he flew over the Public Gardens, and she was fortunate enough to land in this bookshop when it was smaller, and lived upstairs. She has been a good child all this time, living on the precept that “Children should be seen and not heard.” Now she is to reap her reward, for she is to be often heard on these pages; and best of all, during Children’s Book Week she is to be the center of a momentous event in The Bookshop. If you will come in then, best of all the very first day, November 10, you will find Alice-Heidi AT HOME. This is a real invitation, so put it on your calendar; and it is a real surprise party, as Alice-Heidi does not know that you are invited and she does not know what is going to happen, either.

From the October 1924 issue of The Horn Book Magazine.