Get your mind out of the gutter

While working on my interview with Molly Leach about her jacket and interior design for the 50th anniversary edition of A Wrinkle in Time, I was reminded of all the terms that have alternate meanings outside the world of print design and production. Here's a vocabulary quiz, but see how many you can answer without using a search engine. Most people in the book world should know at least a couple of these.

Give us your answers in the comments.

  1. Hickey

  2. Bleed

  3. PMS

  4. Dummy

  5. Creep

  6. Stripper

  7. Hot spot

  8. Gutter

  9. Kiss die cut

  10. Butt fit

Lolly Robinson

Lolly Robinson is a freelance designer and consultant with degrees in studio art and children’s literature. She is the former creative director for The Horn Book, Inc., and has taught children’s literature at Harvard University’s Graduate School of Education. She has served on the Caldecott and Boston Globe-Horn Book Award committees and blogged for Calling Caldecott and Lolly's Classroom on this site.

 

14 COMMENTS
Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.
Fill out the form or Login / Register to comment:
(All fields required)

Paul Zelinsky

Coming into this late in the game, but I've also always liked the term "foul matter," referring to anything (like a manuscript revision, or a proof) that has been superseded by a newer version and shouldn't be in use anymore.

Posted : May 29, 2012 08:20


Ron McCutchan

Somewhere in my design past, there was a great printing terms poster that applied many of these to Boticelli's "Birth of Venus"--I remember "trim" referred to leg hair stubble that was photoshopped in and "bleed" was a knick on her arm. For a real challenge, when I was at CRICKET, we always got into endless discussions about the etymology (or even the exact definition) of a "blad." Is it simply an unbound signature or a specially produced and bound promo signature? Is it from the German for "leaf"? an acronym for "Basic Layout And Design"? I realize that blad doesn't have a salacious secondary meaning. And, Roger, isn't the Best Boy the assistant electrician on a film?

Posted : Apr 04, 2012 05:32


Lolly Robinson

Okay, I'm impressed. Some of your definitions aren't quite the ones I know, but I'd say they are close enough. For example, I'd say stripping isn't about paper but about plastic and film. Before plates were made directly from digital files, a negative for each page (or four sets of negs if it was four color) had to be taped together in the correct imposition and also taped to red plastic which masked out light the same as the dark part of the negative. The person who did this painstaking work was known as the stripper. And I happen to know that Lenore (comment above) was once a stripper herself. (Not anymore. She now owns the company that prints the Horn Book posters we give away at conferences.) "Butt fit" is one that I've only seen in writing, never heard used in real life. It's along the same lines as "choking and trapping" -- which I should have used on the list! -- in that it's about two colors side by side that are meant to meet up (butt up) on the printed page. A butt fit makes the halftone dots from one color just overlap (by one row of dots) the halftone dots of the second color. The reason for the slight overlap is because registration slip-ups can happen, and when they do you don't want any white space showing between those two colors. Lenore has "hot spot" right but I have also heard a press operator use this for a spot where there are no halftone dots -- where the image has an area that is 0% black, therefore has no dots. This makes the paper show through and look hot or too bright. The ideal is for there to be some tiny dots on the lightest part, and tiny dots of paper showing through on the darkest part. For more definitions, I refer you to this handy website: http://www.printindustry.com/Glossary.aspx

Posted : Mar 22, 2012 09:18


Lenore

Looks like you have all the answers except for hot spot. Hot spot is another word from when printing was film based. On occasion if a piece of dust or dirt was caught under the film it would cause a dark heavy spot to print on the sheet. Not sure what butt fit is???? that must be even older than me!! ha ha!

Posted : Mar 22, 2012 08:53


Liane Behrens

As the design intern at the Horn Book this semester, I guess I better at least try to weigh in... Bleed - Art extending to the edge of the page -- and usually .125" off of it, for the printer. PMS - Pantone matching system Dummy - Mock-up of a project Creep - When content on the pages has to be shifted because of encroaching margin; especially in the inner pages of a bound volume! Gutter - The space between two columns of text; also maybe the inner margin? Not sure about the others!

Posted : Mar 22, 2012 05:31


View More Comments

RELATED 

ALREADY A SUBSCRIBER?

We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing.

ALREADY A SUBSCRIBER?