2018 School Spending Survey Report
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Know your audience
Emails to share book-review PDFs understandably don’t always come addressed to exactly the right person. A hopeful submitter might guess that “magazine at hbook dot com” goes to a different HB-er than myself, and I usually don’t think much of it. But a recent highlight of that very active inbox stopped me in my email-clicking tracks.
Emails to share book-review PDFs understandably don’t always come addressed to exactly the right person. A hopeful submitter might guess that “magazine at hbook dot com” goes to a different HB-er than myself, and I usually don’t think much of it. But a recent highlight of that very active inbox stopped me in my email-clicking tracks. It began:
“Dear Bertha…”
I like to imagine that Bertha Mahony Miller — who founded the Horn Book in 1924 — would be as amused as I was. Ms. Miller, if you’re listening somewhere, we have a message for you...if we can ever figure out how to explain what it is.
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